Nandos: Seize The Sizzle
Coding + Design + Campaign
Seize the Sizzle was a campaign built to do more than sell chicken, it was designed to shift behaviour. We created a real-time discount system that turned food waste into urgency, using tech to reward spontaneity and tap into Gen Z’s appetite for value and culture. From custom APIs to immersive OOH, every touchpoint was crafted to feel fast, bold, and alive. The result? A D&AD Pencil, and a brand moment Gen Z actually cared about
Client
Nandos, Ogilvy, NCA, D&AD
Responsibility
Creative Tech + Research and Strategy
Project Category
Campaign, Creative Technology
Year
Jul 4, 2024
Make Nando’s loved by the next generation. But behind the scenes, we uncovered a deeper challenge, Nando’s cooks chicken in large batches, which often leads to excess food going to waste. At the same time, Gen Z audiences were growing more value-driven, socially conscious, and harder to reach through traditional brand campaigns. The real opportunity was about designing a system that tackled waste, rewarded spontaneity, and made Nando’s feel alive and relevant again.
We started with research into Gen Z behaviour, value perception, and loyalty triggers, then prototyped fast using Figma, React, and custom backend logic to simulate live drop mechanics. Collaborating closely with strategy and design, we tested the system across user journeys, refined the urgency mechanic, and mapped it to real-time inventory logic. Every element, from UX to OOH, was built to mirror the speed and chaos Gen Z thrives in.
Our solution was to reframe excess chicken as opportunity. We built a real-time discount system that connected Nando’s kitchen surplus to a dynamic web app, offering limited-time deals to verified 18–25-year-olds. Using a custom API and React build, we created a 'Battle Royale' mechanic where the faster you claim, the more you save turning food waste into a game of urgency. We brought this energy to the streets with responsive OOH, Snapchat activations, and campus projections, creating a full ecosystem that felt fast, fun, and unmistakably Gen Z.
