Duracell AR Effects

I built the filters in Effect House using layered 3D assets, head tracking, and custom expressions to trigger animations based on face movement and screen interaction. I programmed logic that let the battery meter respond in real time to energy cues, making the effect feel alive and reactive. I handled everything from rigging and texture optimisation to timing the animation curves for maximum visual pop. Testing was done across multiple devices to ensure low latency and consistent performance, even under heavy motion. Each build was tuned for TikTok’s native behaviours so that interaction felt native, playful, and shareable.